The Mercedes-Benz Logo, Explained: What’s Behind the 3-Pointed Star?

While the Mercedes-Benz logo has been refined several times throughout the years, today’s models are marked with the iconic Mercedes-Benz 3-point star. Though this image itself is enough to get some people’s attention, the Mercedes-Benz logo meaning is sure to take on an even stronger meaning to Mercedes-Benz owners. Learn more about the Mercedes-Benz logo meaning, our models, and more with our team at Mercedes-Benz of Arcadia today!

The Mercedes-Benz Logo History

Back in 1890, Mercedes-Benz was founded by Gottlieb Daimler, although back then, the company wasn’t yet known as Mercedes-Benz. At this time, Whilelm Maybach and Emil Jellinek took over the company which was called Daimler-Motoren-Gesellschaft, or DMG. And while it was taken over by new management, Daimler’s sons Paul and Adolf remained involved for years.

Back in 1909, the two brothers recalled their father sending a postcard back in 1872, which marked the location of their home with a 3-point star. Reflecting on their heritage, these brothers made sure DMG would acquire this logo for each of their vehicles.

This was initially colored in blue, but was revised with a laurel border in 1926. Around 1934, the color of the Mercedes-Benz 3-pointed star was changed to silver.

The Mercedes-Benz Logo Meaning

As its history shows, the Mercedes-Benz logo pays homage to the company’s heritage, all starting with the dream of Dailmer who wanted to engineer the ultimate performance vehicles.

Many think the Mercedes-Benz logo meaning is simply paying homage to the heritage of the founders. However, the Mercedes-Benz officials say there’s much more to be said about the Mercedes-Benz logo meaning:

• The officials say that the Mercedes-Benz 3-pointed star actually refers to the company’s drive for top-quality motorization. Each point represents an environment–Land, Sea, or Air–which the Daimler brothers believed the company would one day conquer.

What About the Mercedes-Benz AMG® Logo?

Taking a look at the Mercedes-Benz AMG® logo, you might be wondering what it means, as there is quite a bit going on. Here’s the breakdown:

• On the right side of the Mercedes-Benz AMG® logo, there’s a depiction of a cam, valve, and valve spring. These symbolize the passion for engineering which goes into every Mercedes-Benz AMG® engine performance, components, and more.
• The left side of the Mercedes-Benz AMG® emblem depicts an apple tree located along a river. This is the historic coat of arms of the town of Affalterbach, Germany. Currently, the Mercedes-Benz AMG® headquarters is located here.

Learn More About Mercedes-Benz Vehicles with Mercedes-Benz of Arcadia!

After learning a bit more about the official Mercedes-Benz logo meaning, learn more about our vehicles and how they’ve developed throughout the years. Check out our full inventory as well as our online guides to compare models, learn more about Mercedes-Benz technologies, and much more. Have questions in the meantime? Contact our team! We look forward to helping you get behind the wheel of your favorite Mercedes-Benz model in Arcadia.